Tailoring the Trend: Chapter 4 (Part Two)

Whenever a bride-to-be walks into the office, they’re typically pretty anxious about the sheer number of things they want to discuss and decide upon in their first meeting with an event planner. Lighting, music and food are just a couple of topics to plan out, and even just settling for a final decision on any […]

Tailoring the Trend: Chapter 4 (Part One)

You’ve seen it before. It’s your first meeting with your new client, a 20-something bride-to-be that’s come laden with a stack of January 2014 Wedding Magazines and a tablet that’s background is her “Big Day” Pinterest board. She’s got a steely glint in her eye and a bright smile as she plops into the seat […]

The Importance of Lighting: Chapter 3

You’re having lunch with a young couple in New Jersey, in the early pre-planning stages of their wedding. So the conversation, up to a certain point, is typical of the pre-planning stages. There is talk of possible venues, flowers, food and so forth.   As you poke at your grilled vegetable salad, you casually mention […]

An Event Planner is a Bridge: Chapter 2

It is a warm summer morning in New Jersey. You excitedly leap out of bed, about five minutes before the alarm is set to sing. It will be a good day, because you’re meeting a happy couple at a local Starbucks to discuss the food that will be served at their wedding. You are the […]

Picking the Right Venue: Chapter 1

She stands in front a magnificent building in NYC that once was a bank in the 1900s designed with old world architectural wonders. The afternoon sun, creeping around a cloud, is illuminating part of her face. In one hand, she holds a notebook; in the other, a blackberry. She paces back and forth, lost in […]