Tailoring the Trend: Chapter 4 (Part One)

February 18th, 2014 egreenfield

You’ve seen it before. It’s your first meeting with your new client, a 20-something bride-to-be that’s come laden with a stack of January 2014 Wedding Magazines and a tablet that’s background is her “Big Day” Pinterest board. She’s got a steely glint in her eye and a bright smile as she plops into the seat across from you, barely able to maintain eye contact over her Jenga tower of up-to-date magazines.


“So, I see you had some ideas,” you start, leaving her the space to share her dream with you so that you can make it a reality.


The smile falters. You see the steel in her eyes start to melt.


“I thought I did. I’m a little overwhelmed. I thought I knew exactly what I wanted – all white, classic, two figurines on top of the cake, red and white roses – but then I saw this cute Disney theme with little shell chair bows, or maybe they were covers? I don’t know they could have been just the chair; I don’t really understand the difference and -” she starts rifling through one of the magazines with post-its sticking out of the sides.


You put a comforting hand on hers. “But what do you want?”


The smile just starts to return at the corners, “I don’t really know anymore. But I’ve got a lot to sift through.”


You smile warmly back. This is how it begins. “That’s perfect.”


Everyone dreams of their big day when they’re young. We have vague ideas of what our dress will look like, what he’ll wear, a venue, how tall the cake is. And then 15, 20, or even 40 years later comes along and suddenly that dress inspired by your tween idol way back when doesn’t seem like such a great idea.


Weddings are still about the “I do”. They’re still about the people and commitment involved. But they are also about framing a moment. Staying on top of trends is important. It demonstrates an awareness of the moment we are living in.


Tailoring that trend to what you and your loved ones will enjoy and be proud to show off at your 50th anniversary is what we do best. Together, we can sift through these trends to tastefully craft a wedding that reflects the personality of the bride and groom-to-be, without becoming all about theme.


Whether it’s tiered cupcakes instead of a traditional wedding cake, a blackjack table for a subtle casino night theme, or lovebirds donning the top tier of a coca cola flavored wedding cake instead of the traditional suited up bride and groom on vanilla butter cream, Kraft Events wants to make it happen. Although we concentrate on the NYC, New Jersey, and Connecticut area, we can help alleviate the stress of planning your day anywhere in the country.



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