The Event Planner: the Prologue

March 5th, 2013 Kraft Events

Kraft Event ManagementThe music starts, and the smiles begin.  We live for this.


An event planner is a very rewarding job, albeit a stressful one.  One must show, as Hemingway put it, grace under pressure, adapting at the drop of a hat according to the situation.  Adaptability is the key to a career in event planning, not just sudden adaptability, but also in the long term.  Trends come and go, but many events, be it a wedding or Bar/Bat Mitzvah, are grounded in the now and the event planner must be aware of the world.  However, I am sure you are aware of that.


We could go on and on about the qualities of an effective event planner – how he or she is anti-chaos, a good listener, possessing a keen eye for detail, and customer service-oriented – but those are just the basics.  We are, you could say, memory makers…botanists well versed in the growth of memories.


The dictionary defines memory as “the ability of the mind to store and recall past sensations, thoughts, knowledge, etc.” No one enjoys having bad memories, especially if they were preventable.  There is no reason that special events such as weddings or Bar/Bat Mitzvahs should leave a sour taste in your mind’s mouth.  All of us have been a victim of poor event planning.


Now imagine the situation: a young well-to-do couple decides to plan their own wedding.  They tell themselves, “We can do this.  How hard could it be?” They are both in graduate school and soon become overstressed.  The anxiety begins to tear them apart, and they begin to fight.  Once wide-eyed, they can now barely look at one another.  Is this any way to start a life?  One negative seed will grow into a tragic plant.  This is easily avoidable, and that is where we come in.


Kraft Event ManagementWelcome to our blog!  My name is Jennifer Kraft and I own and run Kraft Events.  For over 15 years, I have been planning events large and small.  It is a pleasure to make your acquaintance.


Events are living breathing things, having a pulse and a beating heart.  A successful event planner knows how to use an electrocardiogram.   He or she knows the event’s heart rate and tempo; ears open to life’s many beats.


Doctors use electrocardiograms for diagnosis of heart abnormalities.  A poorly-planned event is rife with abnormalities.  At Kraft Events, we prevent such abnormalities.  Do not let them ruin your event.


Although based in the New Jersey and Westchester area, Kraft Events works nationally!  We also produce fundraisers, corporate events, fashion shows, product launches, concerts, performances, etc.  Remember – we are memory makers, or as Arthur William Edgar O’Shaughnessy writes, “We are the music-makers, / And we are the dreamers of dreams.”


Stay tuned for Chapter One of The Event Planner


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2 Comments on “The Event Planner: the Prologue”

  1. 1 Gee Meyer said at 1:07 am on March 25th, 2013:

    To make an event special I believe that event planner is a lot of help. Though we can make it happen having someone who is well knowledge about this craft is still the best option. Nice blog my friend hope to read more articles about event planning here.

  2. 2 Kiddie Party Planner said at 9:25 am on June 14th, 2013:

    An event planner seems to be a fairy godmother that grants your wishes. People will always think that it was only the client who benefits after the event, but whoever thinks that way thought wrong because seeing the attendees or the celebrant or whoever is there happy and satisfied, it brings indescribable joy to the planner’s heart.

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